I'm Samantha
I’m a creative designer with 10 years of experience navigating the intersection of branding, marketing design, and UI/UX. My background as a multidisciplinary designer allows me to see the full picture: from the first spark of a brand identity to the fine-tuning of a digital product.
Currently, as a Senior Designer at Varsity Tutors (Nerdy Inc.), I collaborate with marketing and engineering teams to build scalable experiences and high-impact digital solutions. I lead projects across the entire design spectrum, combining high-level craft with data-driven iteration to ensure that every touchpoint aligns business goals with meaningful human experiences.
When I’m not designing, you’ll find me playing with my dogs, gaming with my partner and friends, or pushing myself in swimming training. Just like in life, I embrace excitement and continuous learning. I believe that curiosity translates directly into better, more empathetic design :)
Latest experiences
Bridging the gap between branding, UI/UX, and digital storytelling, my work focuses on creating seamless, high-impact experiences that align user needs with business goals.
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Varsity Tutors
Senior Marketing Designer
Jul 23 – Present
Working on the Marketing Design team, focused on Web and Digital Experiences at Varsity Tutors. I design solutions that enhance personalized learning experiences and market our benefits to the customers (B2B/B2C). My work involves visual storytelling, web design, and user engagement strategies, ensuring intuitive and effective digital interactions.
99 Jobs
Visual Designer
Apr 20 – Jul 23
Focused on UI and UX Design, I led the design of 99jobs' Applicant Tracking System (ATS), creating intuitive interfaces and scalable design systems. Focused on high-fidelity prototyping, user research, and conversion-driven UX, aligning brand strategy with digital experiences.
Freelance Creative Designer
Jul 2019 – Present
Collaborating with startups and established brands, I craft user-centric digital products, branding systems, and motion-driven experiences. My work integrates AI-enhanced design solutions, UX consulting, and strategic storytelling to elevate brand presence.
Postgraduate in User Experience
Deepened my expertise in user-centered design, digital product strategy, and data-driven UX, this program sharpened my ability to craft seamless and innovative experiences. My focus included design psychology, neuroaesthetics, UX research, and visual design applied to UX.
Master’s in Graphic Design
This program solidified my foundation in visual communication, branding, and motion design, allowing me to integrate storytelling with digital interfaces. Specialized in editorial design, interaction design, and strategic branding.
Specialized Courses & Certifications
Always expanding my knowledge, I’ve pursued advanced training in Data-Driven UX, Web Design, Motion Design, Leadership and AI for Design, applying cutting-edge techniques to my work.
