I'm Samantha
I'm a senior designer with ten years across brand, product, and marketing design. I see the whole picture, from the first idea for a brand identity to the fine detail of a shipped product.
As a Senior Designer at Varsity Tutors (Nerdy Inc.), I work with marketing and engineering to build web, product, and lifecycle surfaces for a US EdTech platform. I lead work across the full design spectrum and let data guide the iteration, so every touchpoint does its job for the business and the person using it.
When I'm not designing, you'll find me playing with my dogs, gaming with my partner and friends, or dancing. I think curiosity translates directly into better, more empathetic design :)
Latest experiences
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Varsity Tutors
Senior Marketing Designer
Jul 23 – Present
On the Marketing Design team at Varsity Tutors, I design web and lifecycle surfaces, landing pages, campaign creative, and email that balance brand and conversion for a US EdTech platform. I build the Figma systems and templates that keep it consistent, and I use AI to move from concept to production fast.
One example: the Return to School campaign drove 666 net-new clients and $251K in new MRR.
99 Jobs
Visual Designer
Apr 20 – Jul 23
I led UI and UX for Eleven, 99jobs' applicant tracking system, building intuitive interfaces and a scalable design system. The work spanned high-fidelity prototyping, user research, and conversion-focused UX.
Freelance Creative Designer
Jul 2019 – Present
I work with startups and consumer brands on brand identities, packaging, web, and campaign systems, end-to-end from scoping through final delivery. AI is part of how I explore and produce.
Postgraduate in User Experience
Deepened my expertise in user-centered design, digital product strategy, and data-driven UX, this program sharpened my ability to craft seamless and innovative experiences. My focus included design psychology, neuroaesthetics, UX research, and visual design applied to UX.
Bachelor's in Graphic Design
This program solidified my foundation in visual communication, branding, and motion design, allowing me to integrate storytelling with digital interfaces. Specialized in editorial design, interaction design, and strategic branding.
Specialized Courses & Certifications
Always expanding my knowledge, I’ve pursued advanced training in Data-Driven UX, Web Design, Motion Design, Leadership and AI for Design, applying cutting-edge techniques to my work.
