I translated Mysa's values into a visual identity. I built mood boards, guided creative direction, and designed the logo system and packaging around a fresh look and soft touch. Working with a partner on naming and positioning, I made sure every element, from typography to color to material texture, reflected the brand's care and quality.
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I started in the brand's ethos and the market, building mood boards to explore directions that carried Mysa's elegance and inclusivity. From there I designed a flexible logo system and full guidelines for typography, color, and application, with packaging developed so the tactile quality matched the visual identity.
Mysa launched in 2020 and is still on the market. The identity and packaging system are in use across the product line and the brand's channels, and the guidelines have absorbed new products as the range has grown.
A brand built to grow needs flexible guidelines. Mysa's system was designed to absorb new products without losing itself.
In beauty, the tactile and the visual carry equal weight. The packaging's soft touch had to match what the identity promised on screen.
Looking to collaborate or talk about an opportunity? Send a message, and I'll get back to you.
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